Spotify's market cap increased by $5.3 billion in the two days since the announcement. Rogan also has 6.1 million followers on Twitter, and 9.5 million followers on Facebook's Instagram.įinancial terms around the partnership were not formally disclosed, but the deal is reportedly worth over $100 million, according to The Wall Street Journal. "That number's crazy," Rogan told fellow podcaster Aubrey Marcus a little over a year ago. The media personality has previously disclosed that JRE is downloaded 190 million times per month. Clips will still be available on YouTube, but people will have to go to Spotify for full episodes. Certain episodes that feature high-profile guests like Elon Musk can enjoy a much larger audience (Musk's appearance on JRE last week has 13 million views).
Not only is that a blow to Apple, but also Alphabet ( GOOG -2.54%) ( GOOGL -2.52%) subsidiary Google, as Rogan's channel on YouTube has nearly 9 million subscribers, with each episode typically garnering around 2 million to 3 million views each. The show will be available to all of Spotify's 286 million monthly active users (MAUs), including both free users and paid subscribers. The streaming tech company notes that Rogan will retain full creative control over the podcast even though Spotify will become the exclusive distribution partner. 1 before becoming completely exclusive in late 2020. JRE, which has never been available on Spotify thus far, will debut on the service on Sept. Part of that initiative entails securing original content for the platform, and in no uncertain terms JRE will become the biggest exclusive podcast for Spotify's audio-streaming platform. Spotify has spent the past year fleshing out its podcasting strategy, challenging Apple's ( AAPL -3.22%) long-standing dominance in podcast distribution.
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